Are you getting your website designed or revamped? Do you want to make your website catchy, attractive, and a little unique in comparison to your competitors? While most customers have realized the value of adding graphic design to lure in customers and sustain their attention, there is a little area untapped. It is the use of digital illustrative design. Unlike graphic design, it includes art in your website design without looking very commercial and billboard-ish,
Illustrations have been used in advertisements for many decades in newspapers. Slowly, its popularity is growing in the digital medium as well. Illustrations lend an artistic feel and unique identity to your brand.
Flat Web Illustration Style
Flat web illustration style is one of the commonly found and easy to perceive graphic design styles on the internet today. This style has become popular mostly due to its simplicity. The design is not complicated or overdone using shadows, bevels, and other textures. It is as plain as paper and suits people who prefer familiarity over extravagance. Designing your website’s UI in this way will be an advantage if you are looking to cater to a traditional customer base that is new to web experiences. Some famous firms such as Facebook, Airbnb, and Toyota have adopted this style.
Low Poly & 3D Style
Regardless of the style of illustration, the idea is to catch and sustain user attention. So, if you are looking to go a little realistic with your design, ask your graphic design to start working on the 3D style of illustration. Even though the flat web is dominating across segments in website design, the 3D style is slowly finding its footing. 3D style is used to attract a younger audience and give it a realistic touch. Low Poly designs are sort of a sharp-edged and less-detailed style but, the 3D touch remains here too. The Low Poly design was initially developed to save loading time but has evolved as a stand-alone design form because of its popularity. It has an aesthetic of a simpler yet contemporary style.
The watercolor or sketch style of illustration is a way of using artwork in commercial website designing. Most of the graphics produced under these styles mimic the work of actual watercolor work. That is usually popular for website designs of fashion companies, designers’ portfolios, interior design firms, art studios, museums, photography websites, aesthetic food websites, decor firms, and other lifestyle companies. They help bring the aesthetic and pleasing quality of your company out while subtly displaying your style sense for your visitors. These illustration styles are not used by many helping you lend uniqueness and authenticity to your website design.
Bright Colors/Pop Art
The Pop Art style is a bit-out there but, if you are targeting the Gen Y/Millenial base, it is your best option. Pop Art uses references from popular culture with bold colors in a comic strip or movie poster style. The bold colors are accompanied by blocks of geometric shapes with sharp angles. It is a website design style that is known to be very popular among the youth crowd. It connects with them and engages them instantly. Most millennial targeting companies build customer loyalty because of the designs and aesthetic patterns that they follow.
Graphic Designs Firms for Illustrative Web Design
Now that we know illustrative design can be a game-changer when it comes to website design, how do you make sure your website has it? Well, the first step would be to choose a firm with website design knowledge and graphic design experience as well. This combination is important so that the right design elements get used in the right place so that the design flows well without feeling abrupt or forced.
Dorron Designs is one of the leading graphic design firms in Wellington, and we can help you incorporate illustrations into your website layout.